Organised cervical cancer screening programmes can prevent up to 80% of cervical cancers. In addition, vaccines against the Human papillomavirus (HPV) are highly effectively when given to adolescents and can reduce cervical cancer rates even further. So why, when we could prevent almost every case of cervical cancer, do more than 530,000 women develop and 275,000 women die from this disease every year around the world? There are two main reasons:
The CCPW was launched specifically to address these issues by organising events to raise awareness of cervical cancer and how it can be prevented among 3 primary target audiences:
For any health campaign to be successful, it is essential for people to be able to recognise it among all the other things that are competing for their attention. Therefore, the Pearl of Wisdom was created as a unique symbol the public can use to identify the Cervical Cancer Prevention Campaign. Now, over 2.5 million Pearl of Wisdom pins have been distributed globally and they have become an key part of the events held during the CCPW.
During the CCPW last January, over 10,000 events were organised. These events communicated an enormous amount of information to women and adolescents, helping them to understand the importance of cervical cancer prevention and motivating them to use these services where they are available. Equally, these events also raised awareness among numerous politicians and helped to increase the priority of implementing cervical cancer prevention programmes in countries where they are not currently available.